Monday, 13 April 2015

A world without ads and CrashThePepsiIPL

Just think if there were no ads in this world then the cricketers, celebrities would not be treated as Demi gods. No body would harass and hackle Anushka because Virat did not perform. Life would be very different and perhaps the paparazzi who run after these celebrities for news and gossip would be out of job because we would only Know Mr M.S Dhoni , Virat Kohli and other team members as  cricketers .They would no longer try to sell us there wares (that is the products that they endorse) from toothpastes to bikes, from cement to fans and homes. There would be no longer the images of Shikhar Dhawan on the backside of autos telling what bank he banks with. Perhaps you would not even know or be interested to know who is dating whom. 
Right now which ever match you see you can find labels of brands on every part of the jerseys caps and gears of cricketers. What brand of water should they drink if they were to feel thirsty to what brand label would be present on their bandage if they were to ever hurt themselves and wear a bandage. Everything is decided beforehand and for being so colorful walking banners of products they earn big bucks. What a performing leading cricketer earns in a day is at times way beyond what a lot of people earn in a whole year or even in some cases even in their lifetimes. There is one argument that says that since the professional life of a cricketer is a short one therefore they have the full right to maximize their earnings through advertising and being featured in ads. However this should not affect their performance. For the sake of arguments let’s say that if there were no advertising allowed then imagine what the life of people would be like. For the cricketers the attire would be plain with no labels of brands. There would be no ad breaks between matches. So cricketers would not make obscene amount of money. For the audience there would be lesser distraction and confusion as to what brands to buy. Perhaps all those people who work in the advertising world would lose their jobs. In such a situation what would cricket matches and tournaments on TV would look like. For one without the sponsors and advertisers there may be no telecast of matches. You may have to buy tickets and go to see each match or buy viewing rights for viewing each match on pay per view basis. The cost of the pay per view would be exorbitant as broadcasting a live event is a very expensive proposition. As of now the channels or agencies that buy the broadcast rights form the organizers recover the cost from the advertisers so that we can view TV almost free or for a small fee. Without advertising there would be no daily soaps and life would be monotonous and boring. Watching ads is the price that we have to pay for watching free to air TV or TV at a subsidized rate. Without ads even internet services like free email services and every service that is free at this point in time would become paid.  So advertising is a necessary evil but we can only hope to have informative and meaningful ads in the future.

This Pepsi IPL, it's not just about cricket. It's time to crash with your own created ad! Make your own Pepsi ad & if it's chosen, it could play on TV during Pepsi IPL! And hey, it doesn't end here… Even if you're chosen as a finalist, you stand a chance of winning a prize amount of Rs.1 lakh! So what are you waiting for guys?
I am joining in on all the Pepsi IPL action in my own style with the #CrashThePepsiIPL activity at BlogAdda.”

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