Monday, 29 February 2016

Show you care by sharing the load

The human race loves to excel in whatever they do, be it rock climbing, sailing para gliding or any task that requires endurance and persistence. These tasks are not gender based and open to both the sexes. With this perspective it is quite strange that the task of doing laundry is considered to be solely a woman’s role. Do the men consider this job to be too demeaning or menial for them to be a part of?
There are two main reasons for this attitude of theirs, their male superiority and the concept passed from generation to generation that laundry is a woman’s job. They have always seen the women of their household performing this task. They were never taught by their mothers how to wash their clothes or even #ShareTheLoad by giving a helping hand to them. Thus this notion has become fixed in their minds that laundry is only a woman’s job. They have become so accustomed to this thought that they find it difficult to break away from it.
Another reason for this thought fixation is the TV commercials advertising for different brands of detergents. These ads are women oriented who are shown discussing the brightness of one brand against another. There are some ads which show women talking about the amount of detergent powder required by them for that perfect cleaning. Even cine stars are shown advertising for a brand by claiming that their wives use a particular brand for their laundry. The stress in all these ads is upon the role of women who look after the laundry. It is but natural that constant viewing of such ads strengthens the belief that laundry is a women only task.
It is now the times to break free from these beliefs and form the concept of #ShareTheLoad. Giving a helping hand would not rob the men of their male superiority. It would only help to create a feeling of harmony and the women would feel cared for and looked after. After all women are not slaves but their partners and working together would better their understanding of each other. This helping hand would strengthen their bonds of love. If such a small act can increase the happiness of the household then it’s really worth it as it means more stable marriages. This would ensure less broken homes. If doing laundry together can achieve this miracle then all those men who care for their mothers sisters and wives should not hesitate but step forward and advocate the policy of #ShareTheLoad.
Ariel a well known detergent brand and BlogAdda have come forth with a campaign which propagates that men should come forward to show they care by #ShareTheLoad

 “I am joining the Ariel #ShareTheLoad campaign at BlogAdda and blogging about the prejudice related to household chores being passed on to the next generation.

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